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Nike 13.1 : My Reason to Run
Commercial

Nike 13.1 : My Reason to Run

A personal look at 8 Los Angeles women training to run 13.1 Marathon, focusing on their diverse communities and inspirations. Why do you run?

Director of Photography: Marianne Williams

Production and Technical information

Lens/Camera Information
Lens series: Cooke Panchro/i Classic
Focus length: 18mm, 25mm, 32mm, 40mm, 65mm, 75mm
Original Aspect Ratio: 16×9
Cameras: Alexa Mini, Steadicam
Format: Digital
Rental Company: Becine http://becine.com

DOP Information
Director of Photography: Marianne Williams http://marianne-williams.com
Agent: Neer https://www.neermotion.com/our-artists–marianne-williams
Instagram: http://instagram.com/marianneleawilliams/
Vimeo: https://vimeo.com/user16192625

Production Information
Production: Nike 13.1 : My Reason to Run
Creative Director: Annie Nguyen
Director: Marianne Williams
Production Company: Another https://www.onlyanother.co

DOP Marianne Williams on her camera and lens choices
“I chose the Cooke Panchro/i Classic and Alexa Mini for the Nike Marathon project because of the look, versatility and ease of use. We had one hour to bring each subject through three set ups: a 30 minute long studio interview and portraits, moving portraits in a colorful lighting set up, and a location-based action shot showing each woman stretching, running or otherwise moving. I knew the Panchros/Mini in combo with my filter stack would render all skin tones beautifully, both in ‘white light’ and saturated color. The Panchro/i open up to a T2.2 and have a unique way of rendering, particular around the edges of the frame on wider focal lengths. This brings character to portraits and helped elevate the look of our only location option, the Nike Icon studio hallway and parking lot. The lightweight, compact Panchro/i allowed quick swaps between focal lengths and from slider to steadicam. Gaffer Andrea Sachs is a Kino Flo ambassador and they sponsored us with lighting for the colorful portraiture, which, along with the support of Be Cine, kept us on budget. A true team effort achieved with the support of an amazing production family and the wonderful equipment. ”

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